Archive
Audience research
What official figures say about the Birmingham and West Midlands business base compared with London, and how that should change B2B demand generation targeting, channels and agency choice.
Audience research
How Companies House records, ONS business statistics and SIC code lists differ, and which one to use when building a UK B2B target account list.
Strategy
How a demand generation agency can join Crown Commercial Service (now Government Commercial Agency) routes such as the Communications Marketplace, and what public sector buyers check.
Rules and ethics
How UK GDPR, PECR and the EU adequacy decisions apply to B2B cold email, LinkedIn messages and cross-border prospect data for UK sales teams.
Measurement
A practical how-to for building a B2B demand generation reporting dashboard that answers decisions, with a worked example in pounds and UK source checks.
