Audience research
How to build B2B buyer personas that reflect real buying decisions
Guide to building B2B buyer personas from real deals, with five steps, lawful data checks under UK GDPR and practical ways to use them in campaigns.
Topic
data protection
Rules and ethics
Check 7 clauses in B2B demand generation commercial contracts
Seven clauses to check in B2B demand generation commercial contracts, plus the ICO, ASA and DMA rule checks to raise before you brief a qualified adviser.
Rules and ethics
How to approach B2B demand generation data protection lawfully
A practical guide to B2B demand generation data protection: lawful basis, data broker checks, suppression and the records that show your process works.
Rules and ethics
What a B2B demand generation disclosure policy means for lead data
How a B2B demand generation disclosure policy should cover UK GDPR lawful bases, PECR marketing rules, lead sharing, retention and advertising claims.
Rules and ethics
B2B demand generation rules and ethics without the guesswork
How B2B demand generation rules and ethics work in England, from data law and consumer protection to advertising codes and pre-launch campaign checks.