Rules and ethics
UK GDPR and PECR for B2B outreach: cold email, LinkedIn and EU data transfers
How UK GDPR, PECR and the EU adequacy decisions apply to B2B cold email, LinkedIn messages and cross-border prospect data for UK sales teams.
Topic
PECR
Rules and ethics
B2B demand generation ad rules explained for briefing teams
A UK-wide briefing on B2B demand generation ad rules, including CAP Code claims, PECR email marketing and sign-off checks for paid platforms.
Rules and ethics
How to approach B2B demand generation data protection lawfully
A practical guide to B2B demand generation data protection: lawful basis, data broker checks, suppression and the records that show your process works.