Measurement
B2B demand generation: four checks before quoting a benchmark
Before a B2B demand generation report quotes an outside figure, check its sample, date, definition and method; a worked example shows how to apply them.
Topic
uk
Strategy
Business-to-business demand generation for startups: how to get your first hundred UK leads
Practical business-to-business demand generation for UK startups, covering pound budgets, compliance basics and a route to a first hundred qualified leads.